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Shop our latest pretties.

The Nichols Family: Anthony, Nicole, Alexander, Elizabeth and Catherine. All three children are dressed in our 2022 Holiday Collection.

Welcome y'all!

My name is Nicole, I'm the owner and designer behind Eliza Cate and Co. I'm a mama who decided to chase my dreams and express my creativity by sharing my designs with y'all. In 2018 I opened my little bow shop called Baby Ellie's Bows. It was a great first year learning how to run my business, and meeting so many new friends who shared the bow love with me. As you could imagine, there is a lot of growth that can happen when starting a new adventure. Not long after starting out I really wanted to expand beyond Bows. I had a background in retail and consumer products, and my life-long dream was to own a clothing brand. At the end of 2019 I put the wheels in motion and started working towards those dreams.

2020 was a busy year - as I am sure y'all know. We welcomed our youngest daughter in January and shortly after went through crazy lockdowns with three kiddos. But at the end of the year, after months of development, I launched our new Children's line featuring the cutest little twirl dresses and sibling coordinates. The Bow game was still going strong and it was really fun being able to make matching bows to coordinate with our dresses.

Always looking to improve and grow, in 2021 I decided it was time to rebrand as Eliza Cate and Co - named for my three children Elizabeth, Catherine and Alexander (he's the "Co" as our line is primarily girls but we do occasionally offer Boys items). I focused on expanding our designs, improving on styles and fabric options, and curating the prettiest patterns from surface designers all across the globe. Being unique and true to the "Eliza Cate" style was so important to me. You'll find the prettiest little details across our styles, from watercolors and florals, to sweet lace accents and little buttons. My mission is to celebrate my love for all things pretty, with designs made for play time and any time.

In 2022 I made the decision to discontinue our bows and focus solely on apparel. It's been a wild ride, but I wouldn't change a thing. I'm an open book and love connecting with our customers, so be sure to visit our Insiders Community for a more personalized look at our little Brand. We have so many exciting things in store for 2023 and beyond and we cannot wait to share with you and your little babes.

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